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Starbucks serving wine and beer ?
Subtle signs that your brand is adrift.


seems like a natural progression, and the only thing they are going to be lacking is that they arent making the wine... ;)
Sean Harrington


freshbeans wrote:
Subtle signs that your brand is adrift.



I suggest they go the full distance and convert the stores into Italian food micro bistros with a primary focus on wine and high-end imported cheese and of course, after chowing down, have a complimentary cup of dark roasted Starbucks coffee to cap the meal! This should get the share holders drooling!
1/2 lb and 1 lb drum, Siemens Sirocco fluidbed, presspot, chemex, cajun biggin brewer from the backwoods of Louisiana
A student of mine used to work at a Starbucks store. He said they sold more milk product than coffee, by gallon, making Starbucks a milk-bar, not a coffee shop, like they were originally. Now its changing again, into a bar. I suppose it makes sense considering that their clients want to come in and have a beverage and snack. To get the most from your investment you want to serve as many beverages as possible.
....And a bit more proof. I think they still have coffee....I think...

"Come to Starbucks and drink like a fish, er... mermaid!"
Edited by Dan on 01/24/2012 12:36 PM
John Despres
Well, getting customers a little tipsy may improve coffee sales. Err.. Milk sales, that is.

Respect the bean.
John Despres
Fresh Roast 8, Gene Cafe, JYTT 1k, Quest M3, Mazzer Mini, Technivorm, various size presses and many more brewers.
Which to-go cup will they be serving the wine in, paper or plastic?
Just wait, they will compete with Traer Joe' 2 buck chuck wine with
Starbuck Yuk!

Simply a matter of time.

Or, they'll use their dominant strategy and dilute with milk. Vinochinnos!
Edited by Dan on 01/26/2012 9:35 AM
Rotting grapes and barley with burnt beans. Mmmmm, flavor of champions.
So, would that be a Barista, or simply a bartender? I imagine they would need to create a clever new term. Something new for the Fritalian vocabulary.

Here you go Dan...
Anyone every try to infuse vodka with coffee beans?
Honey badger 1k, Bunn LPG-2E, Technivorm, Cimbali Max Hybrid, Vibiemme Double Domo V3
I mean, don't get me wrong, I enjoy a good wine but not at Starbucks. I love Starbucks and I love their coffee and their flair. And yes, I am one of those guys sitting there working on a Mac. But I would definitely not appreciate alcoholic beverages there for I do not think that such drinks belong to a coffee shop. I do not like to be surrounded by people getting tipsy in the middle of the day while I am trying to either work or relax with my coffee.
Edited by taylmik on 02/21/2012 1:56 AM
The evil empire continues it's pursuit of mediocrity. Now entering the single serve machine biz.

Do I have to start making K-cups? -Scott
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