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Starbucks buys own coffee farm...

this is rich...


coffee drink NOT
Would this remove the *$ beans from the regular futures trading roller-coaster? -Scott
I am kind of surprised that they waiting as long as they have. I would bet that the beans will be marketed in some special way to fetch a higher price than their usual offerings.


"If this is coffee, please bring me some tea but if this is tea, please bring me some coffee." ~Abraham Lincoln
My guess is the same, they want to have a specialty, specialty coffee that
they can/will market at a very high price.

The issue I see is that it will only be high priced garbage...

It took them 20 years to "discover" blonde, how blonde is that?


They're saying that they bought the farm so that they can experiment on ways to combat Coffee Rust. If that's true, that's awesome. Coffee Rust is devastating the crops in Costa Rica and is spreading through all Central America.

And it kind of makes sense that it could be a true motive. Their whole business depends on being able to buy a lot of coffee, so it is in their best interest to solve the coffee rust problem.

And they have more money to throw at the problem than anyone else, so in my mind, this is actually pretty exciting news. I'm rooting for them!
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