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Cupping gone, entering "value assessment"...
renatoa

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After three years of research and development, the SCA is evolving the tool the global industry uses to discover value in coffee. The Coffee Value Assessment offers a complete, “high-resolution” picture of a specific coffee across four assessment types, completed separately to avoid bias—and it will soon be available to “beta test” as a part of an early-adopter program, launching at the SCA’s Specialty Coffee Expo in Portland, OR.


https://sca.coffe...assessment
 
renatoa
Coffee "en rose"... when cupping is done digitally Grin

https://www.cafei...ffee-rose/
 
allenb

Quote

renatoa wrote:

Quote

After three years of research and development, the SCA is evolving the tool the global industry uses to discover value in coffee. The Coffee Value Assessment offers a complete, “high-resolution” picture of a specific coffee across four assessment types, completed separately to avoid bias—and it will soon be available to “beta test” as a part of an early-adopter program, launching at the SCA’s Specialty Coffee Expo in Portland, OR.


https://sca.coffe...assessment


I watched and listened as much as I could handle. It appears at first glance to be primarily about gathering a much larger data set of metrics beyond what we have typically seen as quality indicators which will be appreciated by laboratories, academic nerds and food scientists who are major geeks in this area but for us common folk, I don't see any value. If it forced green sellers to be even slightly honest in their cupping assessments and scoring, I would be very excited but when the sales departments of green sellers around the world are in charge of how their coffees score, it doesn't matter how many "improved" quality assessments there are, we will continue to be tricked into the sale by totally bogus assessments.
1/2 lb and 1 lb drum, Siemens Sirocco fluidbed, presspot, chemex, cajun biggin brewer from the backwoods of Louisiana
 
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